I didn’t realize until I saw the promotion online that the theme of the new Jason Wu for Target collection was mischief. Cute and appropriate. The promotional photos include a very mischievous kitty, that according to the TV commercial, inspired most of the details that you see in the clothes. If the line wasn’t pretty and accessible enough, Mr. Wu added an adorable mascot to his marketing. Genius.
I headed north to the Everett Target location Sunday morning, specifically because I had heard that only the suburban stores would be carrying the line. This turned out not to be true, but from what I’ve read of the Northgate experience, I was lucky to remain in the dark.
From everything I’d seen prior to that morning, the collection looked uber cute, and a little too sweet for my taste, but truly affordable, wearable clothes that women across the country would be snapping up. Even the black & white dress is sweet. In fact, the whole collection is pleated and fitted with delicate, discreet details placed just so. The colors are very fresh and mostly pastel, but done with sophistication. It was admittedly an abbreviated collection from what I’ve seen online, and the check-out girl confirmed as much telling me
We never get the full collection of the designer collaborations.
The skirts are a real throw back to vintage, sitting properly on the true waist, with voluminous pleats, but modernized with a hem that grazes the knee. The silhouette I liked the most online was a navy floral dress with sheer material at the top. I found out when I got to the store that it was actually separates. The simple blouses with their soft trimmed neckline that ties with a bow in the front are very girly and extremely wearable, but sort of unremarkable. Almost everything is constructed from 100% polyester, but the tees are 100% rayon and they have a very nice hand and drape.
I’m not sure if this location carried any of the accessories – maybe I just couldn’t find them in the store. The dozen or so satchels and bags I saw online were decent, but again, nothing too special. I would have liked to see them in person. There were 3 scarf options mixed in with the clothing and I had to have the one with the kitty on it. On the heels of the drummed up hype surrounding the Missoni x Target collection, this launch was a cake walk.