Culture Viral Oppression Luc Boltanski’s thoughts on the politics of going viral play out in our current fake news cycle. Rob Horning considers. Technology & Science Reacting to Reactions What are Facebook’s new Reactions supposed to do, really? Rob Horning peels the patina. Technology & Science Wizards of Like Facebook’s News Feed algorithm is made to serve ads, not please users. Rob Horning drops on you. Culture The Acquisitive Gaze Rob Horning considers how Pinterest went from being a social site for sharing to just another excuse to try to sell you an identity.