Author: Tina Witherspoon

Rugby Ralph Lauren Holiday 2011 campaign

Selling the American Dream with Products Made in China

When Ralph Lauren won the job of designing and producing the 2012 US Olympic uniforms, he could have calculatedly issued a press release stating that “in support of our athletes and the nation’s job market, he was going to find a US factory and have the team’s uniforms made locally, even if it meant a slim profit margin.” Had he done this, he would be a hero right now, rather than a joke.